Next week is the Grow Conference at Westchester Community College.  Last year I attended the conference and was blown away by how much I learned from the speakers and workshops.  I was so impressed with the event that I agreed to speak at this year’s conference.

If you are a business owner or entrepreneur looking to improve your business you should seriously consider attending this event.

I will be discussing the importance of video as the most effective form of content marketing and how businesses can leverage it through different marketing channels.  In addition, don’t miss the opportunity to hear other great speakers, some I am fortunate enough to call my friends, speak about networking, sales, marketing, employment and business development.

I have included information on their programs below. Click here to see a full list of the sessions available at the Grow Conference.

Does Your Marketing Plan Include Video?  Why Not?

David Vogel, Video SEO Pro

In the recent past, everyone was talking about SEO; now it’s all about content marketing.  No marketing plan can work without great content. Content is definitely king and you know what?  Video is the king of content! Video is the best way to tell your story and to engage an audience that has neither the patience nor the time to read. It is also the best way to get your business found on the Internet.

The Secret to Powerful Networking No One Shares with You

David Volkman, Wealth Partners

Most people struggle to network with others; they may not be willing to admit it, and wish they knew what the secret was to make it more enjoyable and productive.  However, the growth of a business is based on the clients and networking connections.  What will set your ideas apart from all others is the simplicity of the concepts and the ease of applying them to everyone’s lives.  After learning the very simple but elegant techniques, the task suddenly becomes easy and even fun for some.

Building the Buzz for Your Biz

Mike Dardano, BuzzPotential

Traditional advertisements can be expensive for small businesses, and difficult to track impressions and impact. Join this discussion on new ways to look at markteting and promoting your business.

From the Ground Up

Richard Hyland, Westchester Community College

Regardless of where you are in the growth of your business, a strategic business plan is one of the most valuable exercises a business owner can go through. Take away tips and tricks for getting the most out of your strategic plan.

“Sell It!” Guided Questions

Jay Spielvogel, Venator Sales Group

So you’ve got a great product or service, now how are you going to sell it? Quite often prospects at all levels in an organization lack the ability to clearly articulate their present issues and concerns, as well as their vision and goals. Much like a physician does, we will be discussing the use of guided questions to explore below the symptomatic layer; deep into the real issues, concerns and vision.

Keepin’ it Real: Employee Retention and Engagement

Grant Schneider, Performance Development Strategies

So you hired someone new. Now what? Learn the ins and outs of hiring and retaining talent, engaging employees, and inspiring great leaders within your company.