3 essential things you should know before you create a branding video for your business
Video is a powerful tool for all businesses. If you want to leave a memorable impression on your audience, you want your branding video to look as professional as you are. Therefore, professionally produced video is the best way to go. During the planning and logistics phase, it is important to take three essential things into consideration. With these tips, you will be capable of selling anything you want through video content.
1. Know your target audience
Consider the audience you want your branding video to speak to and ask these questions: Who are they? What are they looking for? Donu2019t limit yourself to demographic research only, but also brainstorm: what do they connect with? By delving into the answers to these questions you will be able to create the quality content your audience most wants to consume.
2. Decide on your message
What do you want your audience to do or feel after watching your branding video? Good videos should end with a strong call to action. Remember, people like to be told what to do. Once you decide on this goal you will be able to strategize how best to go about making your audience feel inclined to think, feel or act a certain way.
3. Have a clear marketing strategy
This is the gift that keeps on giving. Your branding video will generate better results and reach a wider audience if you share and promote it across multiple platforms. How can you do this? Here are a few ideas: Set up a YouTube or Vimeo channel and cross publicize your video to your Facebook page and other social media accounts. Your videos can also be used to direct potential clients to your landing page or other websites of your choosing. Video analytics helps you track engagement and sales generated from views.
Knowing how to materialize your ideas can often be the most challenging part of the process. By keeping these tips in mind to clarify your vision, you will be able to leave the video production itself to the professionals and optimize your chances of success.
- October 2013
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