Once you have a clear understanding of the goal, creating video content is much easier. So, before starting any video marketing initiative, ask yourself:
- What is the goal you want to achieve with the video?
- What kind of video is best to achieve that goal?
- How long should it be?
- Where should it be shared?
- How can it get found online?
- How do you know if it is working?
What is video marketing?
Marketing is where content is used to increase awareness, understanding and value in a product and service you offer. There are many ways to market. The most common is advertising. Other ways are public relations, branding, affiliate marketing, direct marketing, and more. Your website, direct mail, press release and email campaign are all examples of marketing. So, video marketing is the use of video content in any of the many kinds of marketing. And that’s exactly what we specialize in. And if you’re in marketing, you know that today it is all about creating valuable content. There’s a saying, “content is king”. Well, if content is king, then video is the king of content!
How do you get the most from your video content?
Many businesses are investing in video without a plan, only to find out it is not giving them the results they desire. It is only when companies combine the proper video content and the appropriate video distribution strategy that the content will be effective in achieving their goals.
More and more companies are realizing the impact video can have in growing their business, so they are investing heavily in video content creation. Unfortunately, when it comes to video distribution, video SEO or video marketing, they try to do things themselves only to find that they are not getting the results they were expecting.
So, here are the main services we offer to help you with video marketing:
Whether you are thinking of creating video for the first time or if you already have an extensive collection of videos created by a video provider and need help with strategy, we can help. By hiring a video marketing consultant, you can be certain you have the right content and strategy to achieve your objectives. Here are some of the questions we can answer through our video consulting:
- What is the right kind of video to use to achieve your goals?
- How can you improve the effectiveness of your videos?
- Why aren’t my videos being found when people look for our products or services?
- Why is there such a low number of people watching your videos?
Video ads on social media channels like Facebook and YouTube are exploding lately, and the reason is in the numbers. Over 500 MILLION people are watching videos on Facebook EVERY DAY (Forbes). More than 500 MILLION hours of video are watched on YouTube EVERY DAY (Forbes). That is where your audience is, so that’s where you want to advertise.
Talking about audience, we mean your EXACT audience. Facebook video ads and YouTube ads can be targeted exactly to your ideal audience, and only to them, so that your not wasting money spreading your ads too wide. So, instead of asking yourself why your videos are not getting views, maybe you should review your target audience.
Video Search Engine Optimization
Google owns YouTube and gives preference to rich media like YouTube videos. That gives videos a huge advantage over text-based links – but only if you know how to optimize it properly.
Not that long ago, a video could be ranked as the first link on the first page of Google in just a matter of weeks. Today, if someone promises to get your videos ranked in a few weeks, they are probably bluffing. Google’s algorithm has gotten much more sophisticated over the years which has made SEO more difficult and slower than in the past.
Having said all that, video search engine optimization is still very important and not something that should be overlooked. Depending on the type of business and amount of competition, your video can get found on the 1st page of Google.
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