There are many differences between TV ads and online video advertising, and the most significant ones are audience targeting and cost. Unless you’re a major brand and you have the budget to create multi-million dollar ads – and place them on prime time TV – your TV ads will be like a drop in the ocean, and very few people will see them. How can you know that your ideal client will be watching that specific channel at that specific (limited) time when your ad is on?
Online video advertising, on the other hand, will work for you 24/7, for a much lower investment, both in video content and mainly on the media buy (the money you pay to have your ad online). And you have the advantage of literally being able to choose a very specific audience to see your ad.
Most people don’t know this, but YouTube is the #2 search engine in the world after Google, and it is also owned by Google. Long gone are the times when people used YouTube just to watch silly cat videos. Today people use YouTube to search for things they want to learn or buy. That is why YouTube advertising is the most effective and overlooked form of local advertising in the market today.
YouTube ads can be targeted based on age, gender, location, interests, keywords and most importantly Google search history. Unlike Facebook ads, with YouTube ads you can target people who are actually looking for a product or service like yours. Warm leads, so to speak. Also, you can program your ads to show before popular videos that deal with subjects similar to what you’re selling, increasing the chance that people may watch it.
And one of the best-kept secrets about YouTube ads is you that only pay if someone clicks on it or they watch 30 seconds or more. So, for all those other times, it is free branding. There is no other place you can do that! To find out more about YouTube Ad campaigns, click here.
Facebook ads have long ago proved to be an effective and affordable marketing tool for businesses, and with the popularity of video content on Facebook, nothing makes more sense than using video ads on Facebook. According to a recent survey, 47% of consumers say that they get most of their video content on Facebook. More than that, 71% of those who watch marketing videos on Facebook say that the ads they view are relevant.
One of the greatest advantages of advertising on Facebook is the targeting capabilities you have at your disposal. You can target people based on age, gender, location, interests, occupation, job title, marital status and so much more. This way you will only be reaching your relevant audience, people that are actually most likely to buy your product or service. Again, warm leads. To find out more about Facebook Ad campaigns, click here.
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