Video SEO (Search Engine Optimization)
Optimizing your video content for search is very important and most businesses overlook this completely. We can’t stress enough how critical this is, especially when trying to build an audience and following that will help increase your sales. So what is video SEO?
Just like a website, a video can appear as a result on the first page of Google. And let’s not forget that YouTube is the #2 search engine and it is owned by Google. So, if you want your content to be found on YouTube and even better, to get found in a Google search, it is critical that your videos are optimized for search.
A web page with a video is 53x more likely to rank on the 1st page of Google.
Uploading the video to YouTube is just the beginning of the process. Like photos, video is invisible to search. It is the text around a video that allows YouTube and Google to understand what the video is about and how to rank it for search. The ranking is also based on what is said in your video. Once a video is uploaded to YouTube, the audio track is converted to text and analyzed so they can understand what the video is about. As part of our video SEO services, we make sure your videos have the proper title, description and tags, so they have the best chance of getting found on YouTube and Google.
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