Many people still think that YouTube is only for personal videos. A video about that cute dog of yours doing silly tricks, or a video shot on your last vacation. There’s no bigger misconception than that. YouTube is a powerful BUSINESS PLATFORM. Actually, it’s the most underutilized social media platform available for businesses today.
Why? Well, just to state one of many reasons, YouTube is the #2 search engine after Google. Yes, many people search directly on YouTube! But besides that, Google owns YouTube and gives clear preference to video in organic searches. According to studies, if you have a video about your business on the Internet you will have 50 times more chance of being found than if you don’t have one.
If these reasons are not enough, you have the fact that people’s attention span today is very, very short. Average Internet users will not spend precious minutes reading several pages of text, but they will certainly spend 2-3 minutes watching a video. Video is also the most effective way to let people know about your business and more than that, it is the best way to build trust, raise their interest and convert them into customers.
So why isn’t every business using videos? That’s a very good question, and the answer to that is that most of them don’t know where to start. That means that whoever is doing it right now is ahead of the curve, getting an edge on their competition.
To help educate business owners about the power of video we decided to offer a series of workshops throughout Westchester County. With this information business owners can make informed decisions on how to best incorporate video into their marketing strategies. The workshops will be led by David Vogel, a video marketing expert and President of Video SEO Pro. Don’t miss the last workshop, on October 15th in North Salem NY. These are the topics that will be discussed:
So keep ahead of the curve and come learn how to use video to grow your business! Use the links below to register for the workshop that works best for you.
See you there!
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