HOSPITALS USE ONLINE VIDEO TO CONNECT WITH PATIENTS
With so much competition in healthcare, it is paramount that hospitals, medical groups and physicians find more effective ways to connect with potential patients. Marketing research finds that online video is one of the most powerful and effective ways to do this.
Video marketing helps healthcare companies share their story in an emotional way that builds trust with a potential patient. But it also does more – it enables companies, medical groups and physicians get found easily and quickly by potential patients by helping them rank on the first page of Google.
We at VideoSEOPro agree and have our own success stories about video marketing to share. For the past 18 months we have been working with the Oncology Department at Weill Cornell Medicine to help them in connecting their programs, doctors and patients with people diagnosed with cancer and looking for treatment. The videos we created for them have proven such a powerful sales tool that our work was featured in articles just published in both Crain’s Health Care News and Modern Healthcare.
We love when assistant managing editor Barbara Benson explains how medical institutions that don’t have millions to spend on Super Bowl ads can still get excellent results by promoting their services with videos embedded on their websites and hosted on YouTube.
Please check it and us out!
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