Blogging regularly is one of the best things a business can do to increase visibility and improve brand awareness. Today I would like to tell you about something that works even better: Vlogging. Yes, you guessed correctly. Vlogging means Video + Blogging.
Vlogging is when you create a video and post it as a blog as a way to provide rich and relevant content to engage with your audience. Vlogging is a cost effective and efficient marketing strategy that can yield serious results. Why is it efficient? Let me share with you a few reasons:
People love videos
On YouTube alone, more than 6 BILLION hours of video are watched every month. On Facebook, 500 MILLION people watch videos every day. And, everyone loves to share videos: 92% of mobile viewers share videos with others.
It’s easy for viewers to consume
People don’t have patience or time to read these days, and the information flow is huge. They want to get it quickly and watching a video is always going to be faster than reading a block of text.
It makes you more human
It’s all about trust. The more human your company is, the more trustworthy you will seem to potential clients. Video is much more engaging than whatever you can write on your “About Us” page below your photo. If done correctly, it creates an emotional bond, and people make buying decisions based on emotion, not logic.
Video is the future
Video has been conquering a larger and larger part of the Internet lately. The prediction for the end of 2017 is that video will be 74% of all internet traffic. So if you start vlogging now, you should be ahead of the game, setting yourself up as an innovator.
It’s great for SEO
Videos rank better on Google than anything else. No wonder – after all, Google owns YouTube, which is actually the 2nd search engine after Google! Actually, 62% of all Google searches now include video. By creating video content, you are increasing your online presence, so more potential clients can find you.
Vlogs can be about anything you want. You can give professional tips, share insights, answer questions, provide instruction or help people solve problems. Just don’t try to sell anything, this will be an instant turn-off. The goal of a vlog is for more people to know you, see you as a thought leader and build trust. The more you are seen as an expert in your industry the better your chances are of generating more business. Here’s an example of a vlog made by a client of ours who is a web designer:
So pick up a camera and start vlogging! Stay tunned for Part 2 next week, when I’ll give some technical tips on how you can create your own vlogs. If you are already vlogging, please send me a link to your vlog, I would love to watch it!
See you then!
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