We definitely live in fast-paced times. Did you know that more video content is uploaded to the web in one single month, than TV has created in 3 decades? It’s really amazing. The fact that video is great for marketing is old news. 2016 saw a surge in the popularity of video content being used for marketing in a myriad of different forms. Businesses today understand that potential customers’ attention span are getting shorter and shorter, so the variety of video content, from 360-degree videos to Facebook Live grows daily.
If you want to sell your services or products, you must know that video is growing to dominate your audience’s online activity. More than 78% of people watch online videos every week, but that’s nothing – more than 55% watch online video EVERY DAY!
If you’re a business owner, you certainly have a website and probably have a social media strategy in place – but if you don’t have a video marketing strategy in place you are poised to miss a fantastic opportunity to reach your target audience.
HighQ, a respected software and content marketing firm, has created a great infographic that illustrates how and why 2017 is definitely going to be THE year of Video Marketing. Take a look to learn some very interesting stats on what people are watching, how much and where… and how marketers are using video to promote business.
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